Leroy Merlin - BATHROOM
In this film we portray an important moment in the life of a father and his teenage son, a boy who is growing up. A difficult moment in life never which for a parent is not easy to manage and understand. The transition from childhood to teenage hood is symbolized by his first shave. Here is the chance to show the real value of DIY linked to the brand. If you improve your home you also improve your life, you get to help your son without lecturing him. A new bathroom creates a new and better relationship between father and son.
Publicis approach today: Lead the Change
We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage the change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change.
In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. In more than 80 countries, our agencies work with a wide range of clients and company cultures. But in our network we all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead The Change.
Publicis vision:
Be the preferred creative partner for our clients’ marketing transformation.