Leroy Merlin - ROOTS
A young woman moves in a studio apartment owned by her boyfriend, taking with her a plant she is particularly fond of. From here on we see how their lives change move after move, starting with the smallest and funniest details. Finally we see them move into a small suburban house, with a small garden at the back that needs maintenance. He has an idea: he takes his tablet, searches on the Leroy Merlin website and orders some materials. When they arrive he waits for his girlfriend to leave before starting to work. When she comes back, in the living room she notices an empty vase. She looks around and then goes to the window: we see the garden has been completely revitalized: in the middle her boyfriend steps aside to reveal the biggest surprise of all: her beloved plant has planted its roots, just like them.
Publicis approach today: Lead the Change
We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage the change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change.
In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. In more than 80 countries, our agencies work with a wide range of clients and company cultures. But in our network we all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead The Change.
Publicis vision:
Be the preferred creative partner for our clients’ marketing transformation.