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Temptations 'Treat Them Too'

For adam&eveDDB and director Ninian Doff we re-recorded 80s classic ‘Don’t You Forget About Me’ for Temptations ‘Treat Them Too’ campaign. Producer and vocalist Paul Beard’s re-work aligns with the throwback feel of the film, a pastiche of the 80s music video format. Parody lyrics re-purposed the well-known track, sung from the perspective of a distinctly feline frontman.

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