Bulmers encourage people to try something different and embrace the variety within their drinks range. They wanted to find a way to convey this brand message to a broad audience through the medium of music. Alongside adam&eveDDB and Globe (Universal) we formulated and executed an experiential campaign which, in its musical diversity, communicated the idea to try something different. For this campaign (dubbed 'Live Colourful.LIVE') we enlisted the talents of Lethal Bizzle, Sinead Harnett, and David Arnold to create and record a track that combined grime, soul, and orchestral music. Premiering the song at a live event backed by orchestra, the single was released exclusively through Bulmers' website, and has since been downloaded 20,000 times.