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Bulmers 'Live Colourful.LIVE'

07/10/2016
Music & Sound
London, UK
39
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Credits
Bulmers encourage people to try something different and embrace the variety within their drinks range. They wanted to find a way to convey this brand message to a broad audience through the medium of music. Alongside adam&eveDDB and Globe (Universal) we formulated and executed an experiential campaign which, in its musical diversity, communicated the idea to try something different. For this campaign (dubbed 'Live Colourful.LIVE') we enlisted the talents of Lethal Bizzle, Sinead Harnett, and David Arnold to create and record a track that combined grime, soul, and orchestral music. Premiering the song at a live event backed by orchestra, the single was released exclusively through Bulmers' website, and has since been downloaded 20,000 times.
About Leland

We are a renowned team specialising in music curation, development, and licensing, offering comprehensive music supervision services for filmmakers and brands. 

 

Our award-winning team has spearheaded iconic advertising campaigns for Nike, Paralympics, The Super Bowl, Google and Samsung, as well as the beloved John Lewis Christmas advertisements. 

 

In Film & TV, we've collaborated on projects including Netflix's 'Top Boy', Steve McQueen’s 'Small Axe', Kevin Macdonald's 'The Mauritanian', and Nicôle Lecky's 'Mood'. 

 

Our agency division represents a select roster of sought-after Film & TV composers, each celebrated for their distinctive styles and skill.

 

Discover more at: https://leland.co/