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John Lewis 'The Journey'

Brought onboard by adam&eveDDB to find the perfect song and reinterpret it for another wonderfully executed John Lewis Christmas ad, we managed to achieve the brand's first UK No.1 hit with over 400,000 sales of Gabrielle Aplin's "The Power Of Love". We covered all aspects of music research, licensing and re-record supervision, capitalising on the opportunity to explore additional tie-ins between artist and brand, such as in-store performances and artist focused PR. John Lewis reported their best ever Christmas sales in 2012.

Category: Retail and restaurants , Retail stores