Alongside the creatives at adam&eveDDB we worked to create the first in what has become a long history of covers of a well known track for John Lewis. Billy Joel’s ‘She’s Always A Woman’ complemented the tenderness and nostalgia of the spot. We brought in Fyfe Dangerfield of Guillemots to re-record it, and his re-imagining became a chart success, quickly entering the UK Top 10.