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Samsung "Change Starts with Thinking Big"

RSA’s Antony Crook directs this new commercial for Samsung’s Galaxy Note7 smartphone via agency Big Spaceship NY. It features entrepreneurs who make their mark in the world by thinking big. Crook’s captivating visuals and grounded performances convey the inspirational story that in an evolving world what used to be impossible suddenly becomes possible.

Creative Agency

Strategist: Alyssa Palermo

Producer: Peter Feldmen

Group Creative Director: Steve Street

Senior Producer: Chrissie Hsu

Strategy Director: Brian Martin

Executive Producer: Lindsay Molsen

Senior Account Manager: Sam Neumark

Production Company

Executive Producer: Jules Daly, Paul Kawasaki

Director: Antony Crook

Line Producer: Susan DePalma

Camera: Jack Shanahan


Edit Company: Rock Paper Scissors NY

Editor: Ted Guard

Post Production / VFX

Post Production Company: Rock Paper Scissors NY

Senior Producer: Jenny Greenfield

Category: It, phones, Av and computers, Phones