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HM Government - Get In Go Far (Xavier)

Featuring Xavier Williams, this ad is part of a government campaign showing real apprentices talking about the varied and exciting employment opportunities that the Apprenticeships scheme offers young people in the UK. Each ad is accompanied by a 3 minute online mini-documentary capturing the apprentice's experiences of working for the first time, what it means to be young now and have aspirations as well as their family’s thoughts on Apprenticeships.

Creative Agency

Creative Agency: FCB Inferno

Music and Sound

Sound Production: Andy Boag, Peter Eason, Paul Nathan

Audio Post Production: Jungle

Post Production / VFX

Post Production House: ENVY Advertising

Production Company

Camera: Simon Niblett, Mike Timney, Stephen Robinson

Directors: Andrea Eisenhart, Ben Reid

Head of Production: Tory Wright

Producer: Francesca Boyce

Production Company: Firecracker

Executive Producer: Claire Finn

Category: Corporate and social, Government

Genre: Documentary, People, Storytelling