Telekom: Feel Connected all over Europe. With the best network.
Serviceplan, 12 months ago
In a total of twelve markets, Deutsche Telekom's new campaign presents the idea of a networked Europe. With, among others, Italian star tenor Andrea Bocelli, it promotes the idea that the network strengthens the ties between countries and people. Its message "Feel connected all over Europe, with the best network”. Serviceplan Campaign International in Hamburg is responsible for the design and implementation of the campaign.
Category: It, phones, Av and computers
Genre: Activation, Print, Storytelling, Strategy/Insight