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Electric Ireland, PAYG Lauren

In this commercial, Electric Ireland introduce a new way to take control of the energy in your home using Smarter Pay As You Go. It shows you how much energy you’re using and what you’re spending. When you’re a kid, a button is irresistible and this is the motivation behind the determined nine year old, Lauren. She is aware of the economical benefits of keeping the household electricity usage low, but she is transfixed by seeing the monitor’s visual indicator drop. The chaos left in her wake is the by product that she is wonderfully oblivious to. The commercial demonstrates how easy, rewarding & fun it is to control energy usage in your home.


Advertiser: Electric Ireland

Creative Agency

Copywriter: Niall McDonnell

Art Director: Adam Crane

Producer: Onagh Carolan

Executive Producer: Jack Armstrong

Production Company

Production Company: H2 Films

Executive Producer: Jack Armstrong

Director: Chris Balmond

Producer: Onagh Carolan

Post Production / VFX

Post Production Company: Windmill Lane


Audio Post Production: No. 4

Category: Electric, Utilities