Fanta "Play it Better" (Leva Na Boa)
Pereira & O'Dell has refreshed Fanta's global "Play It Better" Campaign for Latin American teens. "Play It Better", or "Leva Na Boa," uses visually dynamic animation and relatable scenarios to show how teens can flip the script on social media blunders. Epic fails become epic successes in #LevaNaBoa.
The fully integrated campaign includes TV, web films, packaging, out of home and social media channels.
Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell, is a full-service bi-coastal creative agency with offices in San Francisco and New York. In partnership with Serviceplan, they were named 2022 Independent Network of the Year at the Cannes Lions Festival of Creativity. Pereira O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television for the social film "The Beauty Inside" for Intel. Notable clients include MINI, Zelle, IHOP, Midea, Fifth Third Bank, Adobe, Stella Artois, the Ad Council, and more.