Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Absolut deadmau5

In its never ending quest to create unforgettable nights for fans everywhere, Absolut wanted to launch an adrenaline-inducing experience that brought music lovers as close to electronic music artist, deadmau5, as possible. They get to release a track with him. This interactive VR storytelling experience allows fans to actually visit deadmau5’s studio as he puts the final touches on his latest creation, “Saved.” We then shift to a CGI world as we navigate deadmau5 on an exhilarating adventure to reach the stage. We help him locate his car and his forever companion, Professor Meowingtons, and travel through the city to reach the club. We encounter bouncers and club goers who try to stop us as we reach our final destination: A nightclub of screaming fans.

Creative Agency

UX Designer: Camille Theveniau

Digital Agency

QA: Dominic Berzins, Tom Watson, Andrew Heraty, Qoife O'Friel

Production Company

Illustrator: Miguel Rojo

Art Director : Karol Goreczny

Technology Partner

Agency: Forever Beta

Digital Production Company

Project Manager: Martin Jowers

Director: Horton de Rakoff

Executive Producer: Richard Rowe


Designer: Gosia Pawlak

Category: Other

Genre: VR