senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

null - Infiniti #RaceFace Case Study

30/06/2016
22
Share
SIGN UP FOR OUR NEWSLETTER
To raise awareness of the Q50 Eau Rouge prototype and Infiniti’s partnership with the Red Bull Racing team leading up to the Formula 1 U.S. Grand Prix, we created the #InfinitiRaceFace Campaign. Based on the insight that most people don’t know what real speed feels like but can imagine themselves behind the wheel of a racecar, the campaign invited fans to simulate a selfie taken at an extremely high speed and share it with a chance to ride with one of the fastest drivers in the world. The campaign reached 52.4 million people.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1