Infiniti #RaceFace Case Study
Critical Mass, 2 years, 3 months ago
To raise awareness of the Q50 Eau Rouge prototype and Infiniti’s partnership with the Red Bull Racing team leading up to the Formula 1 U.S. Grand Prix, we created the #InfinitiRaceFace Campaign. Based on the insight that most people don’t know what real speed feels like but can imagine themselves behind the wheel of a racecar, the campaign invited fans to simulate a selfie taken at an extremely high speed and share it with a chance to ride with one of the fastest drivers in the world. The campaign reached 52.4 million people.
Category: Automotive
Genre: Digital