senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

null - Axe Apollo Space Academy Case Study

24/06/2016
10
Share
SIGN UP FOR OUR NEWSLETTER
Challenge BBH had developed a great TV script and competition prize but needed help fleshing out the bigger integrated campaign. Solution We turned it from a competition to win a trip to space to a recruitment campaign for astronauts to carry out Axe’s mission: ‘to reclaim Space for men with balls’. AASA was then created and a multi-phased, global recruitment campaign developed. The campaign consisted of social activation, product integration, physical stunts and viral videos - everything to help turn a great paid media campaign into a 360 degree integrated success.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1