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Axe Apollo Space Academy Case Study

24/06/2016
Advertising Agency
Amsterdam, Netherlands
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Credits
Challenge BBH had developed a great TV script and competition prize but needed help fleshing out the bigger integrated campaign. Solution We turned it from a competition to win a trip to space to a recruitment campaign for astronauts to carry out Axe’s mission: ‘to reclaim Space for men with balls’. AASA was then created and a multi-phased, global recruitment campaign developed. The campaign consisted of social activation, product integration, physical stunts and viral videos - everything to help turn a great paid media campaign into a 360 degree integrated success.
About Khanna \ Reidinga \ Faralley \LeBon

Amsterdam-based international creative agency Khanna\Reidinga\Faralley\LeBon is the marriage of two small boutique agencies to form one slightly-less-small boutique agency.

 

Khanna\Reidinga, founded in 2012 by Rikki Khanna (ex-AKQA) and Hesling Reidinga (ex-Pool Worldwide), merged with the agency of Maarten Versteege and Michel de Goede in 2017 following a number of successful collaborations.

 

Situated on the prestigious Herengracht in Amsterdam, the KRFL office stands out, not just with its huge shop-front window overlooking the canals but also in its offering of creative services. From consultancy and brand design, to campaigns and executive production, KRFL has the expertise on-site to go from naming-to-campaigning thanks to four highly-specialised partners sharing a table. An in-house team of 17 passionate people speaking 14 different languages, do the rest. 

 

Unique products include brand therapy™®© which guides brands through a process of self-analysis in order to unlock answers to their big, strategic questions. Therapy sessions typically last two days and are hosted in the KRFL workshop space, painted pink for soothing sessions. 

 

Clients include: NN Group, VW Group, MOIA, TomTom, Friesland Campina, Diageo, Vodafone, DrukWerkDeal, Yays Hotel Group, G3 Industries and Magnum Boots.