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Group745
Group745
Group745
Group745
Group745
Group745

Interactive Art sculptures - Keep It Pumping

14/06/2016
Advertising Agency
Katowice, Poland
13
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Credits
Our brief was to create an inspiring out of home sculpture to tour the USA during heart and stroke walks organised by the American Heart Association. The sculpture was to promote Keep It Pumping. We created a real world representation of the digital heart used in the campaign’s mobile application. This application allows people to donate their heartbeat and combine it with those they love, like and follow. The app captures your location, heartbeats sound, email address and selfie. We used the selfies from the app to create a mosaic of faces of those who donated their heartbeat on an enormous 10 ft double sided polyhedron style sculpture embedded with the highest standard of LED. The heart commenced its tour in Seattle where over 10,000 people were part of the walk. We captured hundreds of heartbeats in a very short time period before the walk and raised awareness for heart failure and the campaign amongst 1,500 people. the video of the event will be shared on multiple social channels to secure further awareness for Keep It Pumping.
About Platform

Our unique creative processes help you to magic up truly original ideas

We want to help you connect and bond with your audience through original ideas in the real and digital world.We create original things everywhere, across device and media with a large network of specialists. We have proprietary and rapid ideation processes across our network, allowing us to instantly respond to briefs in inspiring ways. Some of the best communication and content businesses engage us to train their staff with these to raise the game for us all.

That we can make for you, together with our huge network of international creative agents

We do things together. With you and with our huge network hundreds of creators, makers and specialists – managed by our core team.

We believe that if you keep your overhead costs low that you don’t chase revenue but instead chase good ideas and opportunity. We scale up by engaging our global network on demand. It means you get specialists and experienced people. We also source these globally to give you economic advantage.

We utilise the best collaboration tools to make things happen quickly and involve all to make sure we work together.

To deliver for you and your audience breathtaking performance.

We can make things for you in the real world and digital world. We have made as many sculptures as we have apps. At heart, we want to move your audience with pure creativity, to form a bond and deliver results for your challenges. Our holistic understanding means we can create and tell a story as well as measure and report the results. Our work over the past two years has seen us work in 10 countries, deliver over 50 projects to 10 clients. Our work has been shortlisted for global awards, been seen by millions of people and led to hundreds of thousands of engagements.