Davidoff Horizon - Coty - Digital Campaign

23/05/2016

Biborg

Advertising Agency

London, UK

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23/05/2016

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Credits

In 2016, Coty launched a new fragrance for their masculine line Zino Davidoff. Inspired by the strength of nature, Horizon is the essence that reveals the duality between earth and sky and holds a powerful masculinity. Biborg has teamed up with Coty to not only promote this new launch, but also to help bring a new light to the Zino Davidoff signatures by reaching their new target : connected men in need to reconnect with nature and freedom.

About Biborg

Inspired by best practices from the gaming world, Biborg - founded in 2009 - vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catch the user's attention and allow brands to explore new ways of engaging with their fans, in a playful way.

Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. account for Biborg’s success over the last ten years. The agency's high expertise in the entertainment and gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.

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