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Group745
Group745
Group745
Group745
Group745
Group745

Better Call Saul Season 2 - Netflix - Digital Campaign

23/05/2016
Advertising Agency
London, UK
63
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Credits
In early February, Jimmy McGill, the notorious criminal lawyer from Breaking Bad returns for the second season of Better Call Saul. To make this new launch impossible to miss, Netflix entrusted Biborg to create a very contextualised campaign to bring the show to life. To do so we made the most of programmatic advertising by multiplying ads through every channel and every topic possible.
About Biborg



Inspired by best practices from the gaming world, Biborg - founded in 2009 - vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catch the user's attention and allow brands to explore new ways of engaging with their fans, in a playful way.  

Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. account for Biborg’s success over the last ten years. The agency's high expertise in the entertainment and gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.


We are :

A DoubleClick Certified Marketing Partner

Doubleclick Studio certified

Sizmek Certified
YouTube Certified




Our Manifesto