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Canon Instazoom

Instagram has no zoom feature. So to demonstrate the zoom capabilities of the Canon Powershot SX60 HS to a smartphone obsessed generation, Canon created the first zoomable Instagram photo and challenged users to spot all 24 hidden stories within. Experience Canon Instazoom at http://www.instagram.com/canon_instazoom/

Advertiser

Advertiser: Canon Singapore

Creative Agency

Account Executive: Jolene Lim

Senior Account Manager: Martin Ong; Ryohei Sakai

Digital Art Director: Leah Mababangloob

Copywriter: Junqi Liao

Creative Director: Jatinder Sandhu

Executive Creative Director: Ng Heok Seong

Chief Creative Officer: Ted Lim

Senior Producer: Michelle Tan

Head of Creative Services: Sally Sim

Photographer: Jimmy Fok

Production Company

Producer: Alex Liu

Category: Cameras, It, phones, Av and computers

Genre: Activation, Creative technology, Digital, Strategy/Insight