Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Canon Instazoom

Instagram has no zoom feature. So to demonstrate the zoom capabilities of the Canon Powershot SX60 HS to a smartphone obsessed generation, Canon created the first zoomable Instagram photo and challenged users to spot all 24 hidden stories within. Experience Canon Instazoom at


Advertiser: Canon Singapore

Creative Agency

Creative Director: Jatinder Sandhu

Copywriter: Junqi Liao

Executive Creative Director: Ng Heok Seong

Chief Creative Officer: Ted Lim

Photographer: Jimmy Fok

Digital Art Director: Leah Mababangloob

Senior Account Manager: Martin Ong; Ryohei Sakai

Head of Creative Services: Sally Sim

Account Executive: Jolene Lim

Senior Producer: Michelle Tan

Production Company

Producer: Alex Liu

Category: Cameras, It, phones, Av and computers

Genre: Activation, Creative technology, Digital, Strategy/Insight