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Emporio Armani Spring-Summer 2016 90 second film

Lachlan Bailey’s latest Emporio Armani campaign is a showcase of the new collection for Spring / Summer 2016 and features strong foreground dynamic actions against heavily defocused backgrounds to really bring out the flowing and fresh feel for Spring- Summer. Editor Farrah Drabu gave the 90 second moving image feel a dynamic interpretation combining time lapse and jump cut effects to play with the sense of time, the film was graded using a slightly desaturated colour pallette and retouched by the Three Wise Monkeys team. The film has a simple narrative to bring out the best in the classic shapes and rich colours of the collection shot on location in Barcelona. The campaign was produced by by Enrico Ruggiero and Eliana Venier from Artolica, working with Creative Director Valentina Morresi at Armani with the campaign shot on location in Barcelona with DoP Alex Reid looking after the moving image film for director Lachlan Bailey.