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Group745
Group745
Group745
Group745
Group745
Group745

Emporio Armani Spring-Summer 2016 90 second film

17/04/2016
Animation
London, United Kingdom
20
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Credits
Lachlan Bailey’s latest Emporio Armani campaign is a showcase of the new collection for Spring / Summer 2016 and features strong foreground dynamic actions against heavily defocused backgrounds to really bring out the flowing and fresh feel for Spring- Summer. Editor Farrah Drabu gave the 90 second moving image feel a dynamic interpretation combining time lapse and jump cut effects to play with the sense of time, the film was graded using a slightly desaturated colour pallette and retouched by the Three Wise Monkeys team. The film has a simple narrative to bring out the best in the classic shapes and rich colours of the collection shot on location in Barcelona. The campaign was produced by by Enrico Ruggiero and Eliana Venier from Artolica, working with Creative Director Valentina Morresi at Armani with the campaign shot on location in Barcelona with DoP Alex Reid looking after the moving image film for director Lachlan Bailey.
About Three Wise Monkeys

Three Wise Monkeys is a multi-disciplinary animation, visual design and visual-effects based production studio based in Soho, London, specialising in linear and interactive screen-based films, VR, AR and site-specific immersive-media. Over the five years since founding, we have created 2d drawn, stop-frame, motion-capture based computer-generated and visual effects based commercials, content and experiential media for advertising, PR, music, film entertain-ment, museums, clubs, and marketing communication agencies. Works include commercials for Kellogg’s All Bran, Spec-savers, Iceland, Suzuki Vitara, Emporio Armani, Giorgio Armani, Salvatoire Ferragamo, Mango, Lexus NX, Radox, Berocca Sport with agencies Leo Burnett, Dentsu,  BBH, M&C Saatchi, Saatchi & Saatchi New York, JWT London and AMV BBDO amongst many others. Recent immersive works include projects for National Museums of Qa-tar, Yugen art project for Venice Biennial 2018, Samsung VR & AR projects for web, site-specific immersive media project for Annabel’s Mayfair Members Club, music and feature en-tertainment clients internationally. VR and AR projects include Novoseven 360 film, Michelin VR, Euretina VR case study and many AR project which include real time augmented overlays for a live Salesforce launch conference in San Francisco.

Carl Grinter leads teams of directors, designers, animators, programmers and compositors undertaking commercials, music videos and narrative and spectacle-oriented works for museums, exhibitions, entertainment, advertising, promotion and art institutions. Carl’s professional career spans 35 years in the London film and media network producing and designing for live-action, animation, visual effect and design-oriented media in linear narrative and interactive formats including AR, 360 & VR and site-specific immersive media pro-jects. Carl began his working life at Hibbert Ralph Animation as an animator and then pro-ducer to Jerry Hibbert, founding and managing Red Post Production for 10 years before tak-ing up the Director of Production & Commercial Director role at Rushes, London. Carl started Three Wise Monkeys five years ago and has a PhD, MBA and BSc across immersive media, humanities, business and science disciplines with a practice also as a designer embedded in ‘ontological designing’. Carl is a trusted and highly regarded creative producer, well known for undertaking challenging and complex multi-media productions using animation, live ac-tion, visual design, coding & VFX.