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Prius: Prototypes

UNIT9 Director Anrick worked closely with Saatchi&Saatchi LA and the folks at Toyota to film three spots, each showcasing a different feature of the brand new Prius. Our ads include a smoke-emitting piano, a dancer navigating through a room full of shifting laser tripwires and an LED light creating intricate patterns behind the moving car.

Creative Agency

Agency Production: Dana Hong

Production Company

Executive Producer: Michelle Craig

Director: Anrick

DOP: Pat Scola

Producer: Alexis Celic

Production Designer: Patrick Lumb


Edit Company: Rock Paper Scissors

Editor: Neil Meiklejohn

Post Production / VFX

Colourist: Derek Hansen, Velem

VFX Supervisor: Ghost Town Media

Technology Partner

Agency: Saatchi & Saatchi

Category: Automotive, Cars