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Group745
Group745
Group745
Group745
Group745
Group745

NPower Acts of Warmness Campaign

07/04/2016
Experiential Marketing
London, United Kingdom
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Credits

In Autumn 2014 we were out and about spreading a little warmth in the North and Midlands for npower.


In support of their new brand proposition, ‘The Way Energy Should Be’, we created the npower Snug.


From the outside it looked like a giant red igloo. Inside it was a warm and cosy space for members of the public to come, get warm, shelter from the cold/rain and have a hot cuppa or a warm up in the npower heated massage chairs. npower staff were on hand for a natter on the sofa for customers who want to let off steam.


Our mobile Snug Squad also hit the towns and surrounding areas carrying out acts of warmness too. Helping people carry shopping, delivering cups of tea to bus queues, and giving away cosy hats, scarves and hand warmers to the most deserving. The Snug has proved a real success with people in Sunderland, Newcastle, Leeds, Nottingham, Birmingham and Sheffield.


You won’t find a warmer welcome anywhere else! #actsofwarmness

About Avantgarde

Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing. 

The Avantgarde network is owner-managed and was originally founded in Munich in 1985.


Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.


We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.


Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.


Our mission: Creating Fans.