Avantgarde UK created an interactive brand experience for Freetime, the smart TV Guide from Freesat, at The Centre MK.

The activity celebrated the variety of ways in which Milton Keynes residents spent their free time.

Over 3 days in Summer, the stand welcomed 28,000 visitors with an average dwell time of just under 7 minutes. Stand staff were able to complete product demos at a rate of 8 per person per hour and prospects were directed to nearby John Lewis for immediate purchase.

This activity was part of an integrated campaign and resulted in greater levels of sales uplift than previous direct response TV campaigns.