Royal Caribbean "Destination WOW"

Music Dealers employed its music supervision services to discover a song for Royal Caribbean International’s spot, “Destination WOW,” landing on “Dipso Calypso” by Music Dealers artist Buscemi, which blends exoticism with allure, charisma with indulgence. Swinging to a mesmerizing melody of rhythmic hand drums and echoing ride cymbals, the Latin beat of “Dipso Calypso” guides the audience through the video to witness the myriad ways that prove “nobody does the Caribbean like Royal Caribbean International.” For this campaign, Royal Caribbean International and ad agency JWT required a song that could dually embody the spirit of the Caribbean and communicate the splendour of a Royal Caribbean cruise to viewers. They needed music that, when paired with various scenes of adventure, could translate the participants’ excitement into a sonic representation of the brand. The sync between “Dipso Calypso” and “Destination WOW” was so seamless, Royal Caribbean scheduled the ad to air worldwide, across digital platforms and during The Super Bowl. Under the watchful supervision and discerning ear of Music Dealers, we were able to help Royal Caribbean discover the core of its sonic identity.