Nike Lebron X
DHP Studios, 1 year, 5 months ago
The brief: Nike wanted us to use our CGI expertise to turn their flat product shots into amazing 3D cinematography.
Our approach: working with Nike and our friends at Accept and Proceed, we picked up on the diamond theme of this range of shoes and created a set of CG diamond shards that reflected, distorted and refracted the images of Lebron and his footwear that Nike had provided. Time, heat, pressure and sparkling results.
Category: Clothing/fashion, Shoes
Genre: Visual VFX