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Nike Lebron X

The brief: Nike wanted us to use our CGI expertise to turn their flat product shots into amazing 3D cinematography. Our approach: working with Nike and our friends at Accept and Proceed, we picked up on the diamond theme of this range of shoes and created a set of CG diamond shards that reflected, distorted and refracted the images of Lebron and his footwear that Nike had provided. Time, heat, pressure and sparkling results.

Category: Clothing/fashion, Shoes

Genre: Visual VFX