null - Nike Inneva

The brief: Nike asked us to create a really eye-catching promo for their new shoe, the Nike Inneva. Our approach: the Inneva is designed to mimic the biomechanics of the human foot, so we decided to show the woven mesh of the shoe growing and moulding itself to the shape of the wearer in an organic way, like ivy around a tree. Credit should also go to our co-conspirators on this one, Accept and Proceed (http://acceptandproceed.com).