Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Nike Inneva

The brief: Nike asked us to create a really eye-catching promo for their new shoe, the Nike Inneva. Our approach: the Inneva is designed to mimic the biomechanics of the human foot, so we decided to show the woven mesh of the shoe growing and moulding itself to the shape of the wearer in an organic way, like ivy around a tree. Credit should also go to our co-conspirators on this one, Accept and Proceed (

Category: Clothing/fashion, Shoes

Genre: Visual VFX