Sanctuary Spa - Let Go
Having closed the famous Spa and turned their focus to indulgent, wellbeing products, Sanctuary asked us to create a campaign that re-established them as the brand that exists to ‘Make Women Feel Wonderful’.
In research, however, we discovered that UK women believe that brands and media are putting too much pressure on them to be perfect. And the result? - Millions of women feel as though they’re about to burnout. So we decided to challenge the increasing trend of female empowerment campaigns with a counter message: that success is not defined by busyness, by leaning-in and being a superwoman, it’s in stepping back every now and again, appreciating those moments and letting go.
We’ll fight your corner! A strategic creative agency for challenger brands that want to punch above their weight. Fiercely Integrated. Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients. We put an enormous value on the power of relationships, which to us means commitment, clear objectives and a sense of fun, bringing an average client tenure of 8 years.