The Newest Member of the Family
Across Europe, robotic lawnmowers are seen as a very rational, spec-based purchase. We turned this on its head, taking a more emotional approach to give Honda and its Miimo mower clear distinction in the market.
Rather than just looking at what Miimo can do for your garden, we looked at what Miimo can do for your life: it gives you more time for the things that really matter. This idea is epitomised by our campaign line, The Newest Member of the Family.