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Set to Major Lazer’s hit track ‘Light it up’ the TVC showcases the key trends of the seasons including Boho, Denim, Fitness, Festival, Party and Beach wear. It was directed by Dori Oskowitz, who has recently done work for Justin Bieber, Pharrell Williams and Jack White. The £3 million TV campaign launches today, followed by a high impact spot during Saturday Night Takeaway on ITV at the weekend, and is part of an integrated £9 million campaign including two 40” edits, two 30” cutdowns, brand and promotional press, OOH, VOD, digital takeover, behind the scenes and social content.

Category: Clothing/fashion