McDonald's: Good Morning Oscars
McDonald’s used its 30-second advertising during the Academy Awards last night to deliver its own acceptance speech to its customers, celebrating All Day Breakfast with them.
To be sure, the brand thanked its crew that cracks the eggs for the McMuffin, restaurant operators and truck drivers. But in true acceptance speech fashion, McDonald’s didn’t forget Mom, Dad, Frank and its syrup wrangler, Sarah. Even Canada got a shout out for having its own kind of bacon, “which you probably thought was just ham.”
The spot, created by Leo Burnett Chicago, points out that the officially allotted time for an Oscars acceptance speech is 45 seconds. The voiceover asks, “Wouldn’t that be a lot more bearable if that was paired with a montage of delicious breakfast food?”
McDonald’s puts its food where its mouth is by delivering its acceptance speech over that very montage of breakfast’s actors in a leading role—the Egg McMuffin, Hotcakes, oatmeal, yogurt parfait and crispy, golden hash browns.