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FINISH - 'WHO CLEANS THE CLEANER' - RBG6

RGB6’s new spot for Finish is a technically ambitious bit of VFX trickery. An infinite kitchen created with every element shot separately, roto’ed then comped and then layered into a seemingly endless stream of kitchens. Not forgetting everything had it’s own speed ramp. Obviously it had to be done this way as there was no way anyone could afford a kitchen this size in London, we asked Roman Abramovich if we could use his but it could only fit in 3 seasons so off to the Czech republic we went with our magic green screen. Our Lead Stevo was certainly glad when it was ‘finished’ as he was in the final stages of sleep deprivation but as the glutton for punishment he is, he buggered off to Glastonbury. The fool.

Client

Advertiser: wieden kennedy

Producer: Jo Charlesworth

Director: RBG6

Creative Director: Carlos Alija, Laura Sampedro

Creative Agency

Creatives: Sam McCluskey

Production Company

DOP: David Ungaro

AD: Friend

Post Production / VFX

Post Production Company: Time Based Arts

Flame Artists: Luke Todd

Colourist: Simone Grattarola

Producer: Chris Aliano

Smoke: Mike Aveling

2D Lead: Stephen Grasso

Nuke: Matt Shires, Leandro Vasquez, Andre Diaz, Ralph Briscoe

Flame: Sheldon Gardner, Dave Birkill

2D Supervisor: James Allen