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The Indian Express. For the Indian Intelligent

The Indian Express for the #IndianIntelligent. Presenting The Indian Express ad from its latest brand campaign , "The Indian Express. For the Indian Intelligent.'' The campaign is based on a simple insight, that today Indians are more involved and curious about the world around them, even as they embrace success on their own terms. They believe in action than procrastination. This is a generation that has an objective view of themselves and the issues at hand. People who seek a 360 degree world view from the newspaper, people who are interested in the ‘why’ and ‘what next’ of every story. To them news is something that gives perspective and clarity, helping them develop a point of view, their unique take on the world around. This Indian Express TVC celebrates the spirit of independent thinking with the new promo of the Indian Intelligent ad.

Category: Newspapers, Publications and media

Genre: People