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Nike Air Zoom

Ultra-responsive cushioning for explosive movement. Each Nike Zoom Air unit is full of tiny fibers that limit expansion of the air unit when it is stepped on. This causes the air unit to bounce back into it’s original shape faster,creating an ultra-responsive feel under-foot. Bolder Creative have captured the speed and explosive movement of the new Nike Air Zoom in this series of animations. We produced the fast and soaring sound-design reflecting the pace of the animation and adding a real dynamic and invigorating pace to the film. You’ll have to be quick to keep up with this one…. The films will be shown in all the Nike stores and on-line.

Category: Clothing/fashion, Sports

Genre: Animation, Fashion & Beauty, Music & Sound Design, Music performance