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Google + Front Row

We developed an idea for Google+ and Man U that gave loyal fans around the world the opportunity to cheer on their team live via 'Front Row' - a Google+ Hangout on Old Trafford’s pioneering digital hoardings during United vs Liverpool on 16th March. Throughout the match, 'Front Row' supporters were able to share in the magic of being at Old Trafford, joining 75,000 ticket holders and fellow Front Row participants around the world.

Category: Business and services

Genre: Digital, Experiential