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1-800-CONTACTS: "Never run out of contacts"

Pereira O'Dell, 2 years, 9 months ago

SAN FRANCISCO, CA, January 20, 1016 -- Pereria & O'Dell has launched a new campaign this week for 1-800-CONTACTS that focuses on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the shortcuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts.
Client

Brand: 1-800-CONTACTS

Creative Agency

Creative Agency: Pereira & O'Dell

Copywriter: Simon Friedlander

Group Creative Director: Jason Apaliski, Robert Lambrechts

Associate Creative Director: Katie Brinkworth, Brett Beaty

Head of Broadcast: Bill Spangler

Production Company

Production Company: Tool

Director: Benji Weinstein

Post Production / VFX

Post Production Company: Ntropic

Music

Music Production: Massive Music

Sound Design: 740 Sound

Category: Opticians, Retail and restaurants

Genre: Apps, Comedy, Strategy/Insight

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