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Lidl - The Lidl School of Christmas

Our latest fully integrated campaign for Lidl shows members of the public attending a real life pop-up Christmas school where they participate in a variety of humorous festive classes. Covering subjects such as fairy light un-tangling, cooking the perfect Christmas dinner and dealing with fussy eaters, the students learn how to navigate through the trickiest of Christmas situations

Category: Retail and restaurants , Supermarkets

Genre: PR, People, Strategy/Insight