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Ray Ban Get Creative at 116 Wooster

23/12/2015
Production Company
London, UK
9
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Credits
Agency / Creative
Production
Production Service
Post Production / VFX
Animation
Running for five days in two central Manhattan locations, Nicolas’s playful, bold animated projection features the distinctive shape of the classic Ray-Ban design in a range of kaleidoscopic graphic 2D and 3D animations. The signature sunglasses are animated in 3D in a variety of colourful surreal concepts, which smoothly transition from one to another designed to capture people’s imagination and take them on a chromatic journey. Using a combination of 2D and 3D animated visuals in vivid colours, the psychedelic reflects the vitality of New-York and combines it with the timeless Ray-Ban design. http://www.nexusproductions.com/work/get-creative-at-116-wooster/play
About Nexus Studios

Based in London and LA, we make talked about work in film and interactive media.  Be it handcrafted or high-tech, we create heartfelt stories and experiences that transform brands and engage audiences through the power of entertainment and culture.

Our world-class roster of directing talent is backed by our 180-seat studio and team of experienced production staff, creative thinkers, animators, technical directors, coders, illustrators, designers and makers.  A rostrum room, green screen shooting studio, edit suite, render farm, craft and electronic workshop further allow us to do everything in-house.

Our work includes Academy Award nominated animation; Grammy nominated music videos, D&AD Black pencil and triple Cannes Grand Prix winning commercials and D&AD white pencil, Lovie and Webby winning digital and immersive experiences.