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Ray Ban Get Creative at 116 Wooster

Running for five days in two central Manhattan locations, Nicolas’s playful, bold animated projection features the distinctive shape of the classic Ray-Ban design in a range of kaleidoscopic graphic 2D and 3D animations. The signature sunglasses are animated in 3D in a variety of colourful surreal concepts, which smoothly transition from one to another designed to capture people’s imagination and take them on a chromatic journey. Using a combination of 2D and 3D animated visuals in vivid colours, the psychedelic reflects the vitality of New-York and combines it with the timeless Ray-Ban design.


2D Animation & Compositing: Nicolas Ménard

2D Animator: Anne-Lou Erambert

3D Design: Michal Firkowski

Typography: Étienne Aubert Bonn and Alexandre Saumier Demers (Coppers and Brasses)

Creative Agency

Creative Agency: Yours Truly Creative

Creative Director: Babak Khoshnoud

Post Production / VFX

2D Artist: Anne-Lou Erambert

3D Artist: Michal Firkowski

Production Company

Director: Nicolas Ménard

Illustrator: Nicolas Ménard

Production Service

Executive Producer: Luke Youngman

Producer: Mariano Melman

Production Service Company: Nexus

Genre: Animation, Illustration