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Group745
Group745
Group745
Group745
Group745
Group745

Y&R Chicago Launches Holiday Mockumentary for Boursin Cheese

23/12/2015
Group745
Advertising Agency
Kansas City, USA
70
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Credits
Agency / Creative
Y&R Chicago created a fun and unique holiday campaign for &R Chicago created a fun and unique holiday campaign for Bel Brands' Boursin cheese. Those who serve Boursin Cheese at their parties aren’t ordinary hosts. They sweat the details. A lot. And much like the cheese itself, they always manage to leave a lasting impression with their guests. To commend these exceptional entertainers, Y&R Chicago has launched a mockumentary series titled, “Wow through the Holidays.” The series follows a fictional family as various members host Thanksgiving, Christmas, New Year’s Eve (and Easter) in their own, quirky, over-the-top way. In addition to the videos, Boursin is promoting the characters through bios and GIFs on their social media channel. To help inspire the entertainer in all of us, the brand has also launched the “Purveyor of Wow Shop,” a curated collection of party planning tips and tricks on Pinterest.
About VML US

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).