Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Get Behind the Wheel in Erwin Fraterman’s Latest for Hyundai

Can your car be a sanctuary? Erwin Fraterman and Innocean Worldwide prove the 2016 Hyundai Genesis can be your very own safe haven in new spot directed by Hangi Ko. From sophisticated headlights to innovative interiors, this spot takes you on a luxurious ride while defining life saving features quicker than the human reflex. Fraterman intricately highlights the car’s dynamic character, bringing graceful and keen elegance to the sharp proportions of the new Hyundai Genesis. Produced by Wonderboys Film and Love and Money, you’re shown what it truly looks like when performance and power meet safety and sophistication. Client: Hyundai Agency: Innocean Worldwide Production Company: Wonderboys Film / Love and Money Director: Hangi Ko

Category: Automotive, Cars

Genre: Editing