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Tag Tales

OMO Tag Tales is a collection of children’s clothes in which was substituted the regular washing tags for different ones. These new tags tell stories about children who would get dirty and always learned something from it. The tags were customized, and each piece of clothing had its own tale. And the tags could be collected in a special album, so parents could read the stories to their children. For this idea to happen, Unilever partnered with Hering Kids, an important children’s fashion brand in Brazil that launched a collection of clothes with the special tags.


Advertiser: Unilever

Brand: OMO

Account Director: Marcos Angelini, Ana Paula Guelli, Vinicius Tortoza, Juliana Soncini

Creative Agency

Copywriter: Maria Rita Angeiras

Art Director: Bruno Salgueiro

Executive Creative Director: Jose Borghi, Fernando Nobre

Agency Production: Marcia Coelho, Jacqueline Silva, Felipe Lopes

Graphic Production: Walmir Coronate, Douglas Almeida

Head of Planning: Gabriela Soares

Photographer: Denis Sitta

Category: Home, Laundry