Michael Saia and John Hancock Remind us that “Life Comes Next”
Once again, Michael Saia joins forces with the financial team of John Hancock and Hill Holliday for an emotionally compelling installment of the “Life Comes Next” campaign directed by Jeff Preiss. The spots take you to the relatable moments in life; from a talk in the park with your spouse, to fragile conversations with your elderly loved ones, to drastic changes in your middle age. These three new narratives encapsulate real-life scenarios reminding you that no matter what stage of life you are in, John Hancock helps prepare you for all the possibilities, “both expected and unexpected.” In tandem with the Choose Your Own Adventure pieces, Saia carves compelling narrative out of very real situations that will hit home for anybody.
Client: John Hancock
Agency: Hill Holliday Boston
Production Company: Epoch Films
Director: Jeff Preiss