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Me and My Bear - Canon Lifecake

An emotionally engaging visual piece, ‘me and my bear’ brings the Lifecake app to life by telling the story of the relationship between child and toy, the bonds of modern-day family no matter how far apart and Lifecake being used in real-life situations.


Advertiser: Canon/Lifecake: Ed Botterill, Alberto Spinelli

Brand: Lifecake

Creative Agency

Creative Agency: Razorfish

Producer: Annie Vu

Executive Creative Director: Nick Turner

Senior Account Director: Millie Menage

Digital Agency

Production Manager: Erinn Fitzgerald

Production Company

DOP: Carl Burke

Stylist: Grace Snell

Hair and Make Up: Layla Mehmedagi, Monica Storrs

Production Designer: Sarah Jenneson


Editor: Alex Burt

Post Production / VFX

Colourist: Dan Moran

Producer: Harry Starkey-Midha (Post-Producer)

Grade: Smoke and Mirrors


Composer: Chris Hayden

Sound Design: Jon Clarke - Factory UK

Digital Production Company

Director: MICH

CG Designer: Jakub Wesołowski

Art Director: Joe Withers

Producer: Rich Moore

Genre: Apps, Digital, People