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Group745
Group745
Group745
Group745
Group745
Group745

Dressing A Giant

28/10/2015
Production Services
New York, United States
10
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Credits
For the Brawny TV commercials “Gift” and “Chili” created by Cutwater for Georgia Pacific, Cutwater needed the iconic Brawny plaid shirts worn by the Giant. Since GP owns the Brawny plaid, wardrobe could not be found in market and had to be custom made. It was very important to Cutwater and GP that the shirts be American however, fabric production in the U.S. is almost exclusively knit fabric, not woven. Most woven fabrics for apparel manufacturing is produced offshore with a long lead time. Fortunately, Armory’s Director of Operations, Dani Beck, came from the apparel manufacturing industry and was able to track down Sustainex, a fabric mill in North Carolina to weave the custom Red and Black plaid. Once fabric was addressed, a factory had to be found. Dynotex, a small garment production factory located in Greenpoint, Brooklyn worked closely with Armory to make the custom plaid shirt shown in “Gift” and “Chili”.
About Armory

Armory New York is a full service advertising production company that provides virtual studio capabilities to several advertising agencies in a variety of US locations.

Armory has been able to provide a genuine “Better Faster Cheaper” capability by pioneering the integration of remote technology and collaboration tool deployment.

After long and successful agency experience in operations and production, Armory was founded to provide top-level operations consulting services and advertising production capabilities to agencies and marketing companies.

Clients include small and medium sized agencies with all aspects of production being serviced virtually, as well as state of the art in-house facilities for holding companies and their agencies. 

As a result of identifying emerging technologies, predicting future trends, Armory Clients like new age integrated agency Cutwater (San Francisco) and the digital agency Millennium Communications (Syosset NY) achieve the same high standards achieved for the benchmark in house Holding Company production studios (re-built and run by Armory principal) for their Clients; but at a fraction of the cost and with deep digital chops.

The company also provides Risk Management and administrative production services such as Business Affairs including talent, traffic and network clearances. 

The company has an unparalleled roster of creative production talent in all 3 major disciplines as well as subject matter experts in a "Collective" of narrow skill areas like animation, roto-scoping, motion graphics and CGI, as well as drone camerawork. 

Armory is a pioneer of remote production technologies such as editing Flame and full finishing video services. 

Armory has also designed, built and rebuilt integrated Holding company in house production facilities at scale.

Production build-out services include, in addition to full design and build: Supervision, equipment specs, AV Engineering and acoustics, complete business planning and long term ROI  based investment on proven margin models; most recently a from the ground up design and build for Havas Worldwide. (2013) 

Armory has also provided production training for Marketing groups like Chrysler in Detroit.