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UnitedHealthcare - Ways In: "Lab Partner"

There are thousands of ways to get into the healthcare system and a code for each one – such as code W52.04: Crushed by a human stampede while resting or sleeping. Fortunately, UnitedHealthcare knows how to guide you through the big, complex system. In advance of 2016 open enrollment, UnitedHealthcare launched a national ad campaign created by Leo Burnett Chicago and Lapiz. The newest spot, “Lab Partner,” is a beautiful story of young love, underscored by an indie cover of the iconic song “Wonderful World,” that turns unexpectedly funny.

Creative Agency

Creative Agency: Leo Burnett Chicago, Lapiz

Creative Director: Vince Cook, Colin Sekilow, Maria Bernal

Strategist: Andra Mocanu

Executive Creative Director: Jeanie Caggiano

Music Supervisor: Chris Clark

Executive Producer: Mary Cheney, Matt Blitz

Photographer: Masanobu Takayanagi

Strategy Director: Sue Broverman

Executive Planning Director: Denise Fedewa

Associate Creative Director: Alan Shen, Chris Walker, Jorge Pomareda

Account Supervisor: Daniela Barcelo

Account Manager: Sarah Smith

Account Director: Leslie Meredith, Rich Pieczynski, Colleen Raleigh, Ernesto Adduci

Production Company

Production Company: MJZ

Director: Craig Gillespie

Editorial & Online: Whitehouse Post, Carlos Lowenstein

Post Production / VFX

Visual Effects: RADAR Studios


Music Production: The Elements

Producer: Alec Stern