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Marshalls - Surprising: "Kid Surprises"

“Surprising Moments” illustrates the moments of anticipation that lead up to a surprise through quick-cuts in various scenarios, like a birthday present that’s about to be opened or an unannounced knock on the door from a loved one. “Kid Surprises” features a series of slow motion close-ups on children’s excited expressions as they watch an unknown event. The campaign communicates the larger brand message that life’s better with surprises, and your surprise is waiting at Marshalls. The integrated campaign features print, digital, social and broadcast work.

Creative Agency

Executive Creative Director: Charley Wickman

Account Executive: Joelle Ghanem

Business Manager: Lee Campos, Jovita Pancheco

Head of Production: Vincent Geraghty

Creatives: JB Becker, Jim Bernardin

Executive Producer: Mary Cheney, Tony Wallace

Music Supervisor: Chris Clark

Production Company

Production Company: Anonymous Content

Executive Producer: SueEllen Clair, Gina Zapata

Director: Omri Cohen

Producer: Norman Reiss

Editorial & Online: Optimus/Chicago, Deb Shimmel

Post Production / VFX

Post Production Company: Optimus, Chicago


Audio Post Production: Optimus Chicago

Talent Acquisition

Talent Acquisition: Linda Yuen

Category: Retail and restaurants , Retail stores