McDonald's - All Day Breakfast: "Celebration"
McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news.
The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30.
The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media.
The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.”
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