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Gall & Gall CocktailMaker

Gall & Gall is for more then 130 years the most accessible liquor specialist store in the Netherlands with more then 600 stores. With the Gall & Gall CocktailMaker people can select a single ingredient, like for example a liquor that has been standing in the back of their cabinet for ages, and in a couple of steps with the help of a playful interface end up with a cocktail-recipe that fits their taste. All the 180 cocktail-recipes have been assembled by specialists and influencers like Tess Posthumus, the best bartender of the Netherlands and many others. A nice 360 degree campaign which informed consumers within Gall&Gall's own channels like magazine, shop floor and digital touchpoint.

Category: Alcoholic drinks , Spirits

Genre: Digital, Strategy/Insight