null - New Fiat 500: The Icon Reloaded

The Fiat 500 is a style icon that’s changed many times over the years but kept a 500 soul and a spirit of cheeky charm in every incarnation. The ads have dramatised the Fiat 500’s most recent evolution in a fittingly irreverent way, and by focusing on individual stylish touches maintained the fashion theme that has run through the previous few years’ work.