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Slim Jim - Buggy

Slim Jim’s new national "Snap into a Slim Jim" campaign, created by DDB California, was developed to inform dudes on road trips, in auto body shops, police stations and even in space that a Slim Jim is the perfect getaway snack for men of all ages – even for guys that have real jobs and stuff. As part of the campaign, DDB California will launch “Buggy" today. In total, we have four executions (4 :30s, 3 :15 cut downs). The other three spots will launch later this month. In Buggy, two guys on a road trip are stranded until a good Samaritan arrives to help them out. Grateful for the assistance, they offer him a Slim Jim only to find out just how spicy life without the internet can be.


Creative Director: Jonathan Byrne

Account Director: Nancy Bernacchi

Creative Agency

Copywriter: Katie Johnston, Andy Whalen

Strategy Director: Meghan Tetwiler

Agency Production: Helena Lee

Project Manager: Maggie Dieringer

Content Manager: Lisa Falvo

Senior Copywriter: Justin Stielow

Senior Producer: Andy Rosenthal

Head of Production: Jon Drawbaugh

Digital Group Account Director: Kristin Barbour

Account Manager: Lindsay Hrack

Account Director: Nancy Bernacchi

Production Company

Production Company Name: Radical Media

Executive Producer: Greg Carlesimo

Director: Steve Miller

Editorial & Online: Rock Paper Scissors

Line Producer: Barbara Benson


Editor: Christjan Jordan, Pieter Viljoen

Post Production / VFX

Colourist: Framestore

Producer: Scott Boyajan


Sound Engineer: Joaby Deal

Sound Mix: One Union

Digital Production Company

Creative Director: Ben West

Category: Food, Snacks and confectionary