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Land Rover: Can and Will

As part of the campaign for the new Discovery, RKCR/Y&R worked with Oscar winning director Kevin MacDonald from Rogue, and Big Buoy to develop a series of inspirational short films along the theme of "I can, and I will". Each vignette tells the story of the triumph of human spirit – defiance in the face of adversity, and features real characters as diverse as a recovering amputee, a surfing pensioner, a daredevil, and more. Big Buoy developed the look for each of the seven background stories, which were all treated independently for colour grading and beauty VFX, as well as delivering the 60" and 30" montage edits for TV and cinema deliveries.


Advertiser: Land Rover

Creative Agency

Creative Agency: RKCR/Y&R

Producer: Savana Jones-Middleton

Creatives: Tim Brookes, Phil Forster

Production Company

Production Company: Rogue Films

Executive Producer: David van der Gaag

Director: Kevin Macdonald

Producer: Sophie Hernandez Weldon


Editor: Sam Rice Edwards

Post Production / VFX

Post Production Company: Big Buoy

Colourist: Mark Horrobin @ Smoke & Mirrors

Producer: Pete Jones

Flame: Huss Hassani

Category: Automotive, Cars

Genre: Visual VFX