Google - Get the Facts
Spreading credible, real-time information in the wake of vaccine hesitancy
Google’s mission is to organise the world’s information. With the onset of COVID-19 and the vaccine roll out in India, Google Search as a product had been configured to provide validated and credible information regarding vaccines as results for Search queries, in the wake of widespread misinformation and vaccine hesitancy.
Toaster India leveraged the insight that people harboured doubts and questions that they considered silly or small, and therefore didn’t ask anyone, for fear of judgement. We wanted to create a behaviour change inspired by the strategic space: “There are no Stupid Questions”
We created a fully integrated campaign which included a 60 second film in multiple Indian languages, aired across television and digital platforms, as well as shorter edits for other digital mediums.
As Search queries changed in real-time, our campaign also took a real-time approach, as we updated and disseminated creatives to reflect top questions and search queries over weeks and months.
This campaign was planned and executed during the lockdown - all campaign creatives and collaterals were made in-house at Toaster, as we worked remotely across the country.
Global team, local insights
With talented teams across EMEA, US, APAC & India, our solid global foundation enables us to roll out work across markets, with the value of regional, cultural insights.
Our teams consist of expert strategists, imaginative creatives, visionary designers, technologically-savvy professionals, and skilled producers who work together to deliver exceptional results for our clients.
Our commitment to diversity
We are proud to have a track record for inclusive ideas, but we are always pushing to do MORE. We creative process to incorporate reviews with dedicated, trained DEI ambassador, to help us to continuously challenge our work to be more inclusive and accessible for all.
Tech by Toaster
Our proprietary technologies have enhanced award-winning creative campaigns to develop partnerships at the cutting edge of marketing.
Forward-thinking marketing partnerships
We believe in aligning ourselves with brands that are making a difference in people's lives. We're passionate about partnering with innovative tech brands that are focused on enhancing lives and making the world a better place.